"What I've always found is that people will respond to meet a need ... if they know what to do. You give people the opportunity to be part of something that will make a difference, and they will step up."
James Lee Witt, FEMA Director 1993-2000
How to motivate fundraiser participants
Wouldn't it be great if successful fundraisers were as simple as sending home a box of candy and collecting money? It may have worked that way at one time, but times are not so simple now. With the sheer volume of fundraising activities for many genuine needs, the competition is tough and time is short. Every fundraising effort needs to stand out in the crowd and differentiate itself.
A first word of advice to organizations that use products to fund-raise, is 'less is more.' Multiple fundraising activities and projects do not necessarily translate in to bigger dollars. In fact, saturation in the community, participant burnout and volunteer fatigue are all very real concerns. Our most successful customers create a tradition out of their sales and align themselves with particular products at specific times of year. Asking once, and asking well, can be the best solution for motivating participants and reaching profit goals.
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